Real estate client testimonial template
A client testimonial is the highest-trust content most agents have and the least-published, because turning a written review into something postable feels like a design task. It is not. It is a permission task with a design step at the end.
Permission comes first
A review left on a public platform is visible; that is not the same as licensed for reuse on a graphic with the client's name. A private message is not a testimonial at all until they say it can be. Ask, be specific about where it will appear and how it will be attributed, and record the answer.
How CardCloser enforces thisA testimonial in CardCloser carries its permission state as part of the record. Without valid recorded permission it is not published and the graphic is not available — not a warning you can click past. That is why the field exists rather than a checkbox on a form.
Which testimonial to use
The one that names a situation, not the one that calls you professional and responsive. A reader is looking for their own circumstances; adjectives do not contain any.
The testimonial examples guide has labelled examples by situation, and covers how to ask a question that produces one.
What belongs on the graphic
- The quote — short enough to read at thumbnail size. Two or three sentences, not a paragraph.
- The attribution the client agreed to: full name, first name and initial, or role only.
- Your portrait, which is what makes it yours rather than a floating quote.
- Your name and one way to reach you.
Editing
You may fix typos, trim with an ellipsis, and remove a detail for the client's privacy. You may not add a claim, sharpen a number, merge two clients into one voice, or change a sentence to be more flattering. The test: would the client recognise it as what they said?
No star ratings
CardCloser's testimonial graphics have no star-rating variant and no platform badge. A rating that was never given is a fabrication, and a platform logo on a testimonial that did not come from that platform is worse.
Which layout
Two testimonial layouts
| Layout | Use it when |
|---|---|
| Circle Portrait | The quote is the story; your portrait supports it |
| Cutout Portrait | You want more presence — introductions, or an account where people follow you |
Both require a portrait. There is deliberately no photograph-free testimonial layout: an unattributed quote on a coloured background is the format that made testimonial graphics untrustworthy in the first place.
Three sizes, one graphic
A quote is the hardest content to resize, because shortening it is not an option. The three compositions change the type scale and the panel shape rather than trimming the client's words.
The three export sizes
| Size | Where it goes |
|---|---|
| Portrait Feed | The main feed post on most platforms |
| Square Post | Grid layouts and platforms that crop to square |
| Story / Vertical | Full-screen vertical placements |
All output is static PNG. There is no video, Reel or animated format.
Fair Housing
If a client's words describe a neighbourhood in terms of the people who live there, do not publish that sentence. Their words, your publication — and the publication is advertising.
Related
How to ask for a testimonial you can use · Agent highlight · Templates
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Testimonial graphics are included, and so is the testimonial record with the permission attached to it.
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Common questions
Do I need permission to post a client review?
Yes, and it should be explicit about public display and attribution. Publicly visible on a platform is not the same as licensed for reuse.
Can I use a client's full name?
Only if they agreed to it. First name and last initial is a common middle ground and costs very little credibility.
Why is there no star rating on the graphic?
Because a rating that was never given is invented. There is no star-rating variant, deliberately.
How long should the quote be?
Two or three sentences. A longer quote is unreadable at the size the post is actually seen.