Under Contract social media post template
Under Contract is the status most agents never post, which is odd, because it is the one that proves the thing sellers are actually deciding: not whether you can list a house, but whether you can get it to closing.
Why post it at all
- It is proof of throughput. Anyone can list. A feed full of listings and no contracts reads exactly the way it sounds.
- It creates a second moment for the same listing, which costs nothing to produce.
- It reaches the buyers who were interested and did not act — some of whom will ask what else you have.
- It reaches other agents, who now know your listing moved.
What belongs on the graphic
- The status band — UNDER CONTRACT.
- The property photograph, usually the same one you listed with.
- The address, at the same precision you used at listing.
- Days on market, if it is a number you are happy about.
- Your name and one way to reach you.
Leave the price off unless it was already public, and leave the contract terms off entirely — those belong to the parties, not to your feed.
What to say alongside it
The temptation is a celebration. The stronger version is one sentence about what it took: a repricing, a repair negotiation, a second buyer after the first financing fell through. That sentence is the reason a seller reads the post as evidence rather than noise.
Which layout
Cutout or Circle Portrait works well here, because at this point the story is partly about you. Focus is the safer choice if the listing is high-profile and the property should still lead.
Three sizes, one graphic
This is the one status where the square usually works hardest: an Under Contract post is often seen in a grid, beside the Just Listed post it follows.
The three export sizes
| Size | Where it goes |
|---|---|
| Portrait Feed | The main feed post on most platforms |
| Square Post | Grid layouts and platforms that crop to square |
| Story / Vertical | Full-screen vertical placements |
All output is static PNG. There is no video, Reel or animated format.
Related
Before: Just Listed. After: Sold.
Your first year is free
Under Contract graphics are included with everything else for 365 days — no per-graphic fee, then or afterwards.
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Common questions
Is it bad luck to post Under Contract before closing?
Deals do fall through, and posting one that does is awkward. It is also recoverable — an honest follow-up about a financing failure is more credible than a feed where nothing ever goes wrong.
Should I include the days on market?
If it is a good number, yes: it is one of the few figures a seller can compare directly. If it is not, leave it off rather than explaining it.
Can I post the contract price?
No. Contract terms are the parties' business until closing, and in most places the price becomes public at recording, not before.