Just Listed social media template
A Just Listed post has two audiences and most agents only write for one. Buyers want the house. Other agents want to know you have inventory — and they are the ones who bring you a buyer this week.
When to post it
Within a few hours of the listing going live, not the following day. The first forty-eight hours carry most of the attention a listing will ever get, and a post that arrives after the open house has been announced elsewhere is arriving second.
What belongs on the graphic
- The status band — JUST LISTED — readable at thumbnail size.
- One photograph, cropped so the architecture survives the crop.
- The address, at whatever precision the seller has agreed to.
- The price, if the seller has agreed to publish it.
- Beds, baths and square footage only if they fit without crowding.
- Your name and one way to reach you.
What does not belong: a paragraph of listing description, four logos, three hashtag lines, or "DM for details" when the details are the post.
Which layout
Three Property Graphic layouts
| Layout | Use it when |
|---|---|
| Focus | The house is the story and you want the largest possible image |
| Circle Portrait | You want to be present without competing with the property |
| Cutout Portrait | You are the reason people follow the account, and the listing is the occasion |
Readability
Almost every failure here is a legibility failure at small size. Two rules: the price and the status must survive being displayed at about 150 pixels wide, and the photograph must not have detail in the corner where text will sit.
Three sizes, one graphic
A Just Listed graphic is cropped harder than any other, because it is the one people scroll past fastest. The three sizes are recompositions rather than crops, so the price and the address survive the change of shape.
The three export sizes
| Size | Where it goes |
|---|---|
| Portrait Feed | The main feed post on most platforms |
| Square Post | Grid layouts and platforms that crop to square |
| Story / Vertical | Full-screen vertical placements |
All output is static PNG. There is no video, Reel or animated format.
Compliance
Your brokerage's name — and often its mark — is usually required on advertising, and a listing graphic is advertising. If the listing is not yours, most MLS rules require the listing brokerage's permission before you advertise it. Check both before you post.
Related
The other statuses: Coming Soon, Under Contract and Sold. What to write alongside the graphic: post ideas.
Your first year is free
Every graphic on this page is included in the free year, along with publishing and the profile the address points at.
Full access · Publishing included · No credit card required · No automatic charge
Common questions
Should I put the price on a Just Listed post?
Usually yes — a price filters the audience to people who can act. Omit it only if the seller has asked you to, and then say where to find it.
How many photos should a Just Listed post have?
One on the graphic. If you want a gallery, that is a separate carousel post; a graphic with four photographs has four photographs nobody can see.
Can I post another agent's listing?
Usually only with the listing brokerage's permission. MLS rules on this are specific and they are enforced.